Nowadays, many companies are struggling to run their businesses especially during Covid-19 which is affecting to their sales falling down. It also affect to the customers’ capabilities to buy things. Therefore, companies need to promote their businesses via online and do some interesting offers digitally. As a business owner, you can build an online website to offer your products or services which is more efficient and effective to attract your potential customers.
Otherwise, if they want to use a conventional advertisement, it may cost more. To solve this situation, many large and small companies are recommended to use digital marketing as their promotion platform. It is well known with SEM which is Search Engine Marketing. SEM is effective for businesses to reach their potential customers, generating new customers which leads to increasing the revenue and cutting acquisition costs.
SEM is an opportunity that used to increase the website visibility on search engines such as Google, Bing, and Yahoo. This may result in pages to paid search advertising. Google ads is one of the most popular search engines.
SEM uses the power of search engines through paid advertising to reach new potential customers at the right time and place. SEM is search engine marketing that can be used for any form of search marketing. SEM is usually used to refer to pay per click because the methods used are similar.
Is SEM the same as PPC?
The answer is yes, PPC is the same as SEM.
What is the different between SEM and SEO?
The difference between the two methods is that SEM marketing primarily uses paid search advertising, whereas SEO is a free step to optimize a website for appearing in higher search using Google’s algorithm. This algorithm determines which web pages match the requested content or relevant pages. Therefore, it may take more time to set up SEO than using SEM. Google aims to help you find what you are looking for at the top of the page in search results. Therefore, SEO is one of the methods that you can use to optimize your website for higher search engine results organically.
In SEM, PPC is well known in the marketing field. PPC or Pay Per Click is internet marketing where advertisers pay a fee for every time a visitor clicks on their ads. This is how advertisers attract their customers via PPC rather than trying to “get” those visits organically.
Keyword research for PPC is very important when you want to do promotion through your website, in fact, you will spend more time on it. It is recommended to always develop and refine your PPC keyword list. Otherwise, you may end up losing potential customers if you only do keyword research once.
An effective PPC keyword list should be:
- Relevant
- Exhaustive
- Expansive
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