THE MAIN COMPONENTS FOR PLANNING A DIGITAL MARKETING STRATEGY

In this era, we need to approach our customers through an online presence. That’s why we need to use digital marketing as our social presence to customers. We can use digital marketing only to promote our business directly to customers. Today, billions of people are turning to connected devices to help them deal with life and work under lockdown. 

As we can see, the number of people spending time with devices increased significantly during COVID-19. People are more likely to use smartphones with 79% female users and 74% male users. Therefore, we need to adjust our marketing strategy to get better engagement from customers in the social presence.

There are several strategies that can help a business run well. First, we need to define a digital marketing strategy that will achieve its marketing goals. Most strategic plans will determine which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics. Apart from that, it can help a business to create an effective marketing plan that can increase the number of sales. Second, determine the business value that you want to introduce to customers. Companies also need to identify the marketing mix and targeting options to increase the brand value online. Finally, choose online communication for offline and online options to increase the number of sales.

There are some points to create a digital marketing strategy?

1. Establish your brand
2. Build your brand personas
3. Establish your S.M.A.R.T goals (specific, measurable, achievable, realistic and timely)
4. Pick the best digital marketing strategy
5. Limit the budget
6. Guide your strategy according to your plan
7. Start your campaign and monitor the performance

There are 4 steps in the RACE framework to help businesses engage their customers in the customer lifecycle :

1. Reach – Build brand awareness using 6 component online marketing techniques. it can help attract more customers to your site and It involves maximizing reach over time to create multiple interactions using various paid, owned, and earned media touchpoints.
2. Act – Act comes from word of ‘Interact’. This stage is encouraging interaction on your website or social media which lead to generate profit in the future.
3. Convert – This stage persuades customers to make decisions about where to buy online or offline. This step is necessary to convince buyers to make payments using both E-commerce or offline channels
4. Engage – Maintain relationships with existing customers and increase sales by improving social media presence such as website, email, and social media marketing. this will build customer loyalty through repeat orders via social media platforms or direct purchases. It’s also important to measure your brand’s active followers and review customer satisfaction.

The RACE framework is useful for those of you who have small or large businesses to take advantage of the opportunities available in digital marketing. If you don’t know how to design a strategy for your business, you can use this framework as there are many tools and tactics in it. This framework provides a better structure that leads to better jobs.

Stay tune in my next blog 🙂