Nowadays, digital marketing is getting bigger year by year. This is due to an increase in population worldwide and followed by technological advances. Specifically, people will use their cellphones or laptops to carry out online activities because there is a lot of information provided on the internet. Thus, digital marketing can influence people’s behavior from traditional shopping to online shopping. This behavior allows the online community to easily do what they want.
Despite of the new behaviour, digital exposure leads to more potential customers which means this method is better for engaging customers than offline method. Therefore, social media is a big key to marketing products to the online communities. Social media marketing has 2 advantages, it is cheaper than offline advertisement and increases product awareness to customers.
I think social media is suitable for small businesses or startups to introduce their products or services because the business can attract people to view their social media accounts and can reach more customers in the online market.
How can I say like this?
An online presence is very much needed by small retailers because it is their main marketing strategy through digital which can lead 51.3% drive sales and 48.4% build awareness. This will bring a good opportunity for small retailers to boost their sales especially in this pandemic of Covid-19.
According to Global Web Index (GWI), there are many people sharing information around the world with about 83% of global internet users, this activity is carried out across demographics with users ranging from 70% boomers to nearly 90% Gen Z and millennials.
Many large companies use social media platforms to campaign for their products and services and data shows that 88% use Facebook, 79% use Twitter, 53% use Google+, 48% use Youtube, and 30% use Pinterest. Additionally, many large corporate managers use LinkedIn as their social media platform.
As we can see, social media marketing is very important for running businesses because we can attract customers to view our SM which increases the chances of customers to buy our products. Apart from that, SM can bring in a bigger market like PlayStation. According to UnMetric, Sony’s PlayStation had 16.9m followers on Twitter which is being the most followed brand in Twitter. It shown that social media influences people to follow the brands loyally which can affect to the sales.
Do you think that social media marketing is one of the successful key in term of business?
Thank you for having time to read my blog 🙂
See you in my other blogs.
Stephanus's weekly blogs 
A very informative blog on How Does Digital Marketing Change The Thought Of Consumers In The Business. The use of statistics makes it so much more interesting to read. I felt like I learnt a lot from this blog.
I believe that social media marketing is one of the reasons why businesses are so successful because through social media you can easily create awareness and reach a larger audience. It is less costly thereby any new or existing business has a chance of benefiting from it. Business that is in a position to partner with social media influencers are at a great advantage as they can help promote products and create brand recognition. Customers are in a better position to see what they buy before purchase and even compare prices with competitors. I believe that promoting through social media is a win – win for everybody hence why it can be so successful. Do you agree?
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Hi Nishara, Thank you for taking your time to read my blog.
Yes, I agree that promoting social media is a good idea especially for small businesses because they can promote their business at a lower cost. Also, social media is very influential on our daily activities, therefore it is advisable to start our new business.
Hope to see you on my next blog post
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Good article
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Thank you, Agus for taking the time to view my blog
See you in my next blog post.
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Nothing beats the loyalty from gamers, lol. Social media definitely is necessary platform in marketing and also a way to go in startup businesses like you mentioned. But then again sadly, for some, social media marketing can be manipulative such as the amount of followers and likes in their posts that be dishonest and mislead the impression from potential customers. I’d be interested in reading more of your blogs and it’ll be great if you add in your experience in social media marketing 🙂
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Hi Celine, Thank you for taking your time to read my blog
First of all, I would like to say that social media can impact society in the right way such as sharing knowledge, promoting brands, etc.
However, there are some accounts on social media that are manipulative, which means providing bad information to customers. And I hope customers can compare with other competitors to get the best before buying. Research is very important in this digitalization era.
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Your blog is insightful and I believe that social media has an impact on our society today. it can help us through the latest technology with ease. I hope you can tell us more about examples of successful companies using digital marketing as their strategy
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Thank you mate for taking your time to read my blog.
Thank you for your advice and I will provide more in-depth information on examples of successful companies in my next blog post.
See you in my next blog post.
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This blog is wonderful. All the information has been provided and useful for everyone. I believe that social media as a platform has a great impact for business today. Furthermore, I suggest you to put examples on your experience with social media marketing.
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Hi Stefani, Thank you for taking ur time here.
Also, thanks for your suggestion.
I will give my personal experience with social media marketing in my next blog, so don’t forget to see my next blog post 🙂
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This blog is wonderful. All the information has been provided and useful for everyone. I totally agree that social media as a platform has a great impact for business today.
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Great blog! I love how everything flows so well and the use of graphs and the highlighted statistics made it super easy to read and understand.
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Thank you, Tahlia
Hope to see you on my next blog.
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a well written one !
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Thanks Winny
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Hi Stephanus, this was a nice blog. I love how you have organised your words by words and made it easier for the readers.
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Hi Christanto, thank you for taking your time to read my blog
Hope to see you on my next blog 🙂
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To be able to harness the power of social media marketing – could mean any small business or startup can gain traction faster and can target desired customers more easily. Great insight Stephanus!
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Yes, social media marketing is a wonderful strategy that can help businesses grow faster. This can generate more potential customers worldwide at a lower cost.
Thank you for coming here, Cam.
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Great Blog! It was fun reading the data that you provided. In today’s world, Yes, social media is one of the most used marketing tools, and it has shown successes many successes for big brands or even small businesses that turn into a big ones.
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Thank you Reynersean,
I agree social media is a common part of our life which is great for taking a chance.
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